DRIP cafe branding

With Drip my mission was to craft a brand identity that brews meaning — combining soulful design with the rich culture of coffee.

The vision of this project is to be able to show that every coffee brand, big or small, can drip (pun intended:) ) with personality — standing out through intentional design, organic aesthetics, and vibrant storytelling.

Working on Drip’s brand identity was like a breath of fresh air. I wanted it to be playful, fun, and full of personality! Therefore, Drip is not just another coffee shop identity, it’s a story, filled with love and joy.

Colours: a vibrant fusion of warmth and personality — from creamy off-white and espresso brown to playful mustard yellow, and dark purple. This palette captures the bold spirit of modern coffee culture with a hint of retro charm, perfectly representing a brand that is both, grounded and full of energy.

Logo: the Drip logo captures the essence of slow, intentional movement — with fluid, wavy letterforms inspired by coffee droplets.

Font: Drip combines the bold charm of Block Berthold with the clean simplicity of Glacial Indifference. Block Berthold’s quirky, expressive forms give the brand a retro-inspired personality, while Glacial Indifference adds a modern, grounded contrast — striking the perfect balance between playful energy and confident clarity.

*Drip is a fictional brand