House of Sereia

House of Sereia guides women toward deeper connection with their inner selves through holistic practices, sacred cacao ceremonies, and energy healing. Rooted in mindfulness and compassion, the brand creates safe, heart-centered spaces where healing, alignment, and transformation can unfold naturally.

To create a world where women live in harmony with their hearts, guided by intuition, authenticity, and universal energy — building a collective of empowered souls who embody balance, love, and light.

The heart behind House of Sereia lies in its founder, Kim Ramos — a Reiki master and holistic coach whose work centers on energy healing, sacred cacao ceremonies, and guiding women back to alignment with their true selves and the universe.

To capture this essence, I began by immersing myself in the world of holistic practices — exploring the symbolism of Reiki, the ritual of cacao, and the meaning of connection, abundance, and balance. My goal was to create a logo that would feel like Kim: calm, nurturing, and deeply intuitive.

The final symbol is built around a simple, leaf-like shape that carries multiple layers of meaning. It represents the cacao leaf and nature’s grounding energy, but also subtly forms the tail of a mermaid — a nod to the name Sereia, which means “mermaid” in Portuguese. The shape of open, cupped palms suggests giving, abundance, and the gentle act of holding space for others.

Above it sits a small circle, symbolizing the soul — the inner light of love and awareness. When surrounded by the leaf forms, it conveys protection, gratitude, and harmony. These symbols come together in a mandala-inspired composition, a powerful representation of unity, ritual, and spiritual wholeness — core values of Kim’s holistic philosophy.

For the colour palette, I chose chocolate brown and soft sand. Brown evokes warmth, earthiness, and a deep connection to the body and nature, while soft sand brings purity, calm, and clarity — mirroring the grounded yet spiritual balance that defines House of Sereia.