Greenette garden centre

Greenette is on a mission to become the best garden centre in the city. It seeks to create inviting atmosphere for everyone and provide the highest quality service.

Greenette tries to accomplish their mission by working only with the best plant farms in the country and hiring professionals who are well-taught and know everything there is to know about plants

Reading the brief for Greenette I already had an idea in mind to make it minimal yet very aesthetically pleasing, this way showcasing the high quality of the brand, building trust with the customer and keeping it modern.

Colours: to keep it minimal, I decided to use only two main colours - dark green and very light beige. Dark green connects the brand to growth, abundance and, of course, nature. Light beige represents serenity, warmth and elegance.

Logo: I chose an illustration of an abstract plant, which combines everything Greenette offers. I also “framed” the plant in a arc shaped “window”, connecting it to home and the place where plants are usually put.

Font: while choosing the font usually is not easy, for Greenette I knew exactly what I wanted! This organic Roca font gives the brand an organic feeling and makes it look more soft and trust-worthy.

Greenette is a fictional brand